Mobile APplications Lab
APL 1.0
ECE1778S
ECE1780F
December 1, 2010

Intelligent Ad Resizing



Currently, online advertisements are created for specific dimensions and must be laboriously modified by advertisers to support different aspect ratios. In addition, publishers are constrained to design web pages to accommodate this limited set of sizes.

As an alternative we present a framework for automatically generating visual banners at arbitrary sizes based on individual prototype ads. This technique can be used to create flexible visual ads that can be resized to accommodate various aspect ratios. In the proposed framework image and text data are stored separately. Resizing involves selecting a sub-region of the original image and updating text parameters (size and position). This problem is posed within an optimization framework that encourages solutions which maintain important structural properties of the original ad. The method can be applied to advertisements containing a wide variety of imagery and provides more flexibility than existing solutions. In addition to positive qualitative resizing results, the proposed framework outperformed alternative techniques by over 20% in a user study.

This work has been published in: Anthony P. Badali, Parham Aarabi, Ron D. Appel: Intelligent ad resizing. WWW 2010: 1053-1054


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About the APL:

The Mobile Applications Lab (APL) focuses on novel algorithms, technologies, and systems that use the advanced sensing and visual+acoustic+tactile interaction mechanisms of modern smartphones/tablets. In other words, we explore ways to create disruptive mobile apps with a particular focus on sensing and information processing.

Our physical lab, in the Bahen Center for Information Technology (Room 4158), hosts a variety of dedicated stations for application exploration, simulation, and testing, including iOS and Android equipped development stations (more platforms to come soon). This facility is open to any and all UofT student/employee/faculty who are interested in mobile applications research (if you are interested to use our facility, please send an email to Prof. Aarabi at p (AT) arh (D0T) am).

If you are interested in creating and learning about mobile apps, please visit the ECE1778S course website or the ECE1780S course website.
    APL UPDATES
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Ioannis Verdelis, Founder and COO of Fleksy, To Give a Talk at UofT/APL on Monday April 7 at 5pm in BA1180
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APL Palo Alto Meetup - July 20, 2013
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TechVibes: The Mobile Applications Lab is Canada's First Laboratory for Mobile App Development
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APL Los Angeles Meetup - June 12, 2013
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Intelligent Ad Resizing
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Quick Links
• APL 1.0 Website
• ECE1778S

• ECE1780F

Faculty
• Prof. Parham Aarabi
• Prof. Jonathan Rose
Contact Us
If you have any questions, please contact us:
Prof. Aarabi: p(AT)arh(D0T)am
Prof. Rose: jayar(at)eecg.utoronto.ca
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